Equinox Taps Pepsi Ex Nicholson For CMO

  • September 14, 2010
Equinox has tapped hired Cynthia Nicholson, former CMO of PepsiCo, as EVP and CMO effective today. Among Nicholson's tasks will be overseeing brand strategy and creative development, marketing communications including advertising and promotions, and new brand and product development across the company's lifestyle brands. Nicholson will report to Harvey Spevak, CEO.

Equinox has 48 facilities in New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Dallas and DC.

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