Newcast, the branded entertainment division of ZenithOptimedia, named Anthony Azzaro and Kim Iadevaia as directors of branded entertainment. They will create and manage the department's branded
entertainment projects, including integrated sponsorships and content development across television, digital, print, events and other emerging and interactive platforms. Prior to joining Newcast,
Azzaro served as a producer with Mediavest's LiquidThread, where he focused on executing branded content for clients including Kraft and Mars for over six years. Iadevaia is a former account and
promotions director with MK Creative/Media/Marketing. Her experience spans marketing, production and ad sales sponsorship, having worked with companies such as Lifetime Television, Gospel Music
Channel and WE tv.