- Reuters, Friday, September 17, 2010 12:28 AM
Fox Broadcasting has sold more than 90% of its Super Bowl advertising time, with prices running at an average of about $3 million for a 30-second spot, say sources. Strong, early sales for the 2011
National Football League championship game suggest that advertisers are as willing as ever to pay up more than 100 million viewers, despite worries about the economy and budget constraints.
Super Bowl XLV will be played on February 6 in Texas. A year ago at this time, CBS Corp's CBS broadcast network had sold roughly 70 percent of the time it had available for the 2010 Super Bowl.
It eventually sold out, with prices running at nearly $3 million for a spot.
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