BMW Makes Changes Following Death of Jack Pitney

  • September 17, 2010
BMW of North America is making changes in marketing following the death of VP marketing Jack Pitney last month. Dan Creed, currently VP, aftersales, will become VP, marketing, responsible for marketing and product planning and strategy for the BMW brand in the U.S.

Russ Lucas, currently manager, BMW Pre-Owned Sales, will become VP of the Eastern region, a position Pitney had been scheduled to assume. Lucas will oversee sales, marketing, aftersales and dealer development activities in the 12-state Northeast Region, which includes the New York metro area.

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