Mobile apps advertising will rocket to more than $8 billion in five years, according to a recent Borrell Associates forecast.
Part of this comes from the growth in receiving mobile ad messaging across a broader range of electronic devices, according to the Williamsburg, VA-based media researcher.
Right now, Borrell says one in every five computing devices can receive mobile app advertising in 2010, but that this will triple to three in five devices by 2015.
Fifteen percent of the $8 billion business, or $1.2 billion, will come from local advertising. This year will end with $305 million in mobile app advertising, which more than doubles in 2011 to $685 million.
Borrell also notes that the average smartphone has 22 mobile apps -- but says only 5% of these apps stay on the phone after six months. Some 80% of mobile apps are free; but of those that are paid, Borrell says, consumers have spent a collective $1.5 billion.