Return it. Timex says that for around $50 you can get a '70s-era vintage watch -- at least one that looks like it. The company is launching a vintage series at Bloomingdale's, Nordstrom and Lord & Taylor stores this month.
The watches are based on designs from Timex's product archives and range from $50 for the Timex Originals Modern Camper to $125 for the Timex Originals 1970s Inspiration.