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GE Launches New 'Green' Campaign

Five years since starting its green marketing efforts under the "ecomagination" term, General Electric is introducing another round, online as well as on television and in print. The new batch of ads, which begins appearing Monday, is centered on an idea called "Tag your green." It is intended to encourage new ways of thinking about the environment and also fight the feeling, encapsulated by the expression "green fatigue," that overcomes eco-warriors who wonder if efforts to improve the environment is working.

The "Tag your green" effort has a digital emphasis, with content on Web sites like Flickr, Howcast and YouTube. The campaign follows by two months the announcement by G.E. of the Ecomagination Challenge, awarding $200 million to ideas to improve the flow of power through the grids that crisscross the country.

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