Choice Hotels CEO To Appear On 'Undercover Boss'

  • September 20, 2010
Steve Joyce, Choice Hotels International president and CEO, is the first boss to be seen undercover on the second season of the CBS reality series "Undercover Boss," premiering Sept. 26. 

Choice Hotels is the featured company in the episode, during which viewers will get an undercover look as Joyce takes on the roles of frontline employees at numerous hotel locations.

Other companies to participate in the new season include the Chicago Cubs, Chiquita Brands International, DIRECTV, Frontier Airlines, Great Wolf Resorts, Lucky Strike Lanes and NASCAR.

The show follows CEOs as they slip anonymously into the rank and file of their companies. Each week documents a different executive's undercover mission, where they are able to experience working with employees in the forefront of their company. The executives are given a new perspective on their corporation -- being able to see what is running well, what may need adjustments, and working personally with the people who truly represent their company.--Tanya Irwin 



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