In an effort to raise money to fight global poverty, Kashi Co. and Emergen-C are partnering with Whole Foods Markets' nonprofit Whole Planet Foundation.
For every box of its new Emergen-C Planet, an effervescent vitamin drink powder in a new dragon fruit flavor, parent Alacer will donate a dime to the foundation. And Kashi will donate $1 from the purchase of family-sized GOLEAN Crunch or Heart to Heart Honey Toasted Oat cereal, up to $35,000 total. (All three products are Whole Foods exclusives.)
Whole Foods launched its foundation back in 2005, to provide microcredit in developing countries where Whole Foods Market does business. So far, it has lent $8 million to borrowers in 19 countries.