EA Takes 'FIFA 11' On The Road

  • September 22, 2010
Electronic Arts is launching a 13-city tour to promote its FIFA Soccer 11 video game.

For five weeks, two vehicles equipped with 15 TV and Sony PlayStation 3 systems will travel to major cities on the East and West Coasts, giving fans the opportunity to play the new game and win prizes, such as Adidas-branded FIFA Soccer 11 T-shirts and the chance to win PSPgo and PS3 game systems.

The traveling tour will be supported by an integrated marketing campaign that will include live Twitter feeds, Facebook fan page updates and online support at PlayStation.com


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