GetGlue Signs Big TV Nets for Social Fan Site


GetGlue, a social network sometimes described as "like FourSquare, but for entertainment," says it has added a number of major TV networks to its list of entertainment partners, including MSNBC, AMC, Disney, HGTV and Discovery. These new partners join existing partners including HBO, Showtime, Fox, and Universal Studios.

Launched in November by New York's Adaptive Blue as a browser-based recommendation engine, GetGlue allows users to check in and rate TV programs and other entertainment (including movies, games, and music), unlocking "stickers" similar to Foursquare's badges. The stickers can then be posted to their Facebook or Twitter accounts.

According to the company, 600,000 members generated 8 million ratings and check-ins in August, up 60% from the previous month's total of 5 million. The site features obligatory mobile access via apps for the iPhone and Android.

For MSNBC, GetGlue is introducing new stickers for "The Last Word with Lawrence O'Donnell," "The Rachel Maddow Show," "Countdown With Keith Olbermann," "Hardball With Chris Matthews" and "The Ed Show."

Viewers can also earn program-specific stickers for AMC's "Mad Men," mostly centering on the life of protagonist Don Draper. They include a cocktail sticker reflecting his well-lubricated approach to creative work.

Members can earn additional stickers for watching trailers for new series and upcoming movie releases. A growing number of TV networks and film studios have turned to GetGlue to promote new and returning shows, with special promotions for Fox's "Glee" and "Raising Hope," "Boardwalk Empire" and the new season of "TrueBlood" on HBO, and two Disney movies, "Tron: Legacy" and "Tangled."

GetGlue has estimated that for every 1,000 user mentions via GetGlue's site and app, around a half-million people are subsequently reached on Twitter and another 250,000 on Facebook.

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