CFO John Martin said the company plans to begin testing what he called "premium video on demand," charging people $20 or $30 for the ability to watch a film before it's available on DVD or through bargain rental services, such as Netflix or Redbox. His remarks came Thursday at an investor conference in New York hosted by Goldman Sachs. The studio would have flexibility in how soon it offers films through premium VOD, so a major film such as "Inception," which is still No. 8 in the box office, despite being in theaters for nine weeks, wouldn't be offered in two months.
advertisement
advertisement