Hulu's other broadcast partners, ABC and Fox, are following suit, according to buyers familiar with Hulu's operations, though NBC has been the most aggressive as it looks to capitalize on heavy demand for video. Hulu is a joint venture among NBC Universal, News Corp. and Disney. The specifics of just how much inventory Hulu's network partners can retain is unclear. According to sources, networks can pull back 100 percent of ad inventory on two or three specified shows.
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