Mobile Firm Verve Wireless Raises $7 Million

Mobile ad network Verve Wireless  has closed $7 million in a financing round led by BlueRun Ventures and including prior investor the Associated Press. The new funding brings its total raised to date to $9.5 million. Verve, whose mobile ad network counts 750 newspapers and other local media publishers, plans to use the capital to expand its advertising and technology operations, adding a half dozen positions in the coming weeks and months.

Besides the AP, other large publishers working with San Diego-based Verve include McClatchy and Belo Interactive. The company says it served 150 million mobile news pages in July, more than double the amount a year ago, and has flighted more than 1 billion ads over its network. Read more here.

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