Mobile Local Ads To Hit $2B By 2014

U.S. mobile local advertising revenues will increase from $213 million in 2009 to $2.02 billion in 2014, a compound annual growth rate of 57%, according to a new forecast from to local media research firm BIA/Kelsey. The company predicts location-targeted ads will command premiums over non-local advertising, as a result of  higher immediacy, consumer buying intent and conversion levels.

"As we've seen in the online space over the past decade, tools will be introduced to democratize and localize the mobile ad buying process," said Michael Boland, program director of BIA/Kelsey's mobile local media practice. "Google has already begun to bundle mobile ad placements within its pervasive AdWords search marketing platform." The firm expects overall local ad spending to grow just 2.1% from a baseline of $130.6 billion in 2009 to $145.2 billion in 2014.

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