Email Vs. Social Media: It's Not A Zero-Plus Gain

Actually, Ben Lerer, co-founder of Thrillist, made a really insightful observation about the "generational divide" – you know, the one that says Millennials like Facbook, but Xers and Boomers are all about email.

Lerer's ephiphany about Millennials, is that they are likely to confront some new life stages that may change their media consumption habits in favor of, well, email.

"These people are going to get jobs someday. And when they do, they will be sitting there on email all day."



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