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Which Search Marketing Strategy To Use?

  • ClickZ, Wednesday, September 29, 2010 12:03 PM
Is SEO or paid search the correct online strategy for your business? Since neither tactic is perfect for all types of businesses, Mark Jackson tries to eliminate the hype with examples from case studies to help marketers find the best approach. Sometimes it takes both SEO and paid search, while other times one strategy works better than the other.

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