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What Will Meg Whitman's Online Ad Strategy Look Like?

  • ClickZ, Wednesday, October 6, 2010 11:23 AM
Meg Whitman may have spent $140 million in ad campaigns for the California governor's race, but we've seen only glimpses of her online campaign ad strategy, according to Kate Kaye. What we have seen emerged on sites like Pandora, as well as Google AdWords and Facebook. Kaye brings up a good point -- that this campaign has all the ingredients for digital experimentation. Not only is Whitman's campaign fueled by personal wealth, but the candidate offers tech-savvy voters a chance for California to move ahead and lead once again.

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