OrangeMarketing announced the launch of their latest email commercial campaign; TV-style emails promoting the highly anticipated "Dead Or Alive 3" title for the newly released Xbox video game system
from Microsoft. The online agency of record for Xbox licensee Tecmo, Inc., OrangeMarketing, using its OrangeMail technology, produced the latest in the series of rich media email commercials that the
game publisher has utilized to attract the attention of its tech-savvy audience; starting with the previous title DOA2: Hardcore for the PlayStation 2 computer entertainment system. The commercials
will be delivered to Tecmo's own in-house email list, as well as targeted video gamer lists supplied by OrangeMarketing's list partners.
Adam Bernard
