• December 20, 2001

Nielsen//NetRatings announced the top e-tailers for the month of November, with Amazon.com leading the way with 31.5 million unique visitors. Traffic to the site jumped 32% since last year, marking a record high for 2001. Here's how the top 10 looks:

 Site              Unique Audience    Reach% 
                       (000)

------------------------------------------- 
1. amazon.com(a)      31,487          26.7 
2. Columbia House      8,683           7.4 
3. ToysRus             7,564           6.4 
4.
Barnes and Noble    6,212           5.3 
5. apple.com           6,134           5.2 
6. bestbuy.com         5,993           5.1 
7. dell.com            5,713           4.9 
8. walmart.com
5,652           4.8 
9. hp.com              5,223           4.4 
10. sears.com          4,919           4.2