Microsoft And Facebook Build Deeper Social Search

Microsoft and Facebook made a little history Wednesday when the two companies announced tighter integration to create Bing Social. The announcement at Microsoft's Silicon Valley headquarters laid out features that will roll out this week as well as in the near future.

The tools based on Facebook's instant personalization features puts members in control of the information shared when someone queries the keywords on the search engine. If someone decides to share an article on Facebook about a musical interest, the content will stream to friends on Bing when someone queries keywords.

Consumers should have control of back-end technology that links socially connected friends across the Web. Microsoft says the feature allows people to control their data and will not store personally identifiable information (PII) about the search. Bing will prompt the searcher five times to enable the feature. If the searcher chooses not to turn on the feature, they will need to seek out the on switch.

(Although not talked about today, I'm wondering how long it will take for Microsoft to acquire Facebook. In 2007, Microsoft made a $240 million investment for a 1.6% stake in Facebook. Recent trades put Facebook's current valuation at around $30 billion, according to CNNMoney.com.)

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