HotJobs.com announced that it will return as an advertiser to the Super Bowl for its fourth consecutive year. HotJobs first put its stake in the ground four years ago by investing half the company's
annual revenue to purchase a Super Bowl spot. According to company officials, the site has seen dramatic increases in traffic and brand awareness following each of its previous advertising forays
during the widely viewed game. Last year, within a half-hour of the HotJobs commercial airing, traffic to its website jumped 174%. In addition, the company retained record levels of visitors and
unaided brand recognition in the weeks and months that ensued. Super Bowl XXXVI is scheduled to air on the Fox Television Network on February 3, 2002 from the Louisiana Superdome.
