• October 18, 2010

Papa John's has added an online loyalty program, as well as several new ordering capabilities, to papajohns.com.

With the Papa Points online loyalty program, enrolled users earn one point for every $5 spent online. When they accumulate 25 points, they receive a free pizza with their next online pizza purchase.

New tools include pizza builder graphics (a pizza-making app that lets users put together their own pizzas and view a visual of the finished product that matches in-restaurant topping specifications); quick-click ordering (the ability to select a pizza from a list of the customer's most frequently ordered items); and future orders (enabling pizza ordering up to 28 days in advance).

To promote the revamped site, through Oct. 24, online users who purchase a large specialty pizza at the regular menu price will receive a free order of cheesesticks. 

Papa John's, which pioneered online ordering among pizza chains in 2001, reports having the highest online sales average per restaurant in the country. NPD Group/CREST year-to-date data through August showed Papa John's traffic originating from Internet orders outpacing that of other major pizza chains.