Southern Comfort Launches Mobile Platform

  • October 18, 2010
Southern Comfort has launched a mobile Web site offering cocktail recipes, Southern Comfort products information and purchasing locations, and text alerts for events and promotions.

The site ( integrates Facebook, YouTube and Twitter, and its content is localized for the U.S., U.K., Australia and South Africa. Its design incorporates key elements from the brand's recent packaging redesign, such as a neckwrap illustration and brand shield.

Full-service agency Slingshot and its Web development subsidiary, Six Cubits, worked with Southern Comfort to develop the mobile site.

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