For the big numbers, ESPN's research found that 160.5 million American's consumed ESPN content over 31 days. It also had an average TV audience of 3.3 million. It found that 22% of Americans tried a new ESPN platform over the course of the tourney and when the final whistle sounded, the average World Cup consumer averaged using 2.3 platforms per day. For advertising, Enoch said that degree multiple platform exposure strengthened ad campaigns. For one advertiser, awareness of a new product rose from 52% using TV and mobile to 78% when the magazine was added to the mix. Radio increased the awareness to 85% and the Internet ratcheted it up to 86%.
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