Jupiter Media Metrix is reporting that the bulk of revenues for the U.S. video-on-demand (VOD) market will come from the pay-per-view (PPV) audience instead of from the video rental or box office
audiences. Twenty eight percent of U.S. online consumers are interested in buying VOD-type services from their satellite or cable company. However, while consumers may have expressed demand for
additional services, the findings indicate that fulfillment of that desire remained modest. According to Jupiter's first-ever VOD forecast, the VOD market for movies will grow to 641.9 million dollars
by 2006.
