The community will be led by a panel of four popular mom bloggers. The site also includes editorial and video content and tips on subjects such as getting children to eat healthier meals and exercise more. A Club Mum Facebook page mirrors the site and serves as an additional engagement tool.
The new community is in part designed to support Boyardee's new line of whole grain canned pastas with a full serving of vegetables, which spans Beefaroni, lasagna and Mini ABC's & 123's.
The mom bloggers on the Club Mum panel include Sylvia Martinez of MamaLatinaTips.com, who will post in both English and Spanish; Jodi Grundig of MultiTaskingMommy.com; Laurin Evans of AimingLow.com; and Heather Spohr of TheSpohrsAreMultiplying.com.