Skechers Adds Malone, Abdul-Jabbar To Lineup

  • October 20, 2010

Shape-ups, those weird-looking sneakers introduced with a campaign starring NFL great Joe Montana, is expanding its starting lineup, and says new TV ads will feature NBA basketball legend Karl Malone, along with Kareem Abdul-Jabbar.

The Manhattan Beach, Calif.-based shoe marketer says the ads are part of its new "Comeback" campaign for Malone, who will appear in print ads, visuals and marketing materials through 2011.


Next story loading loading..