Skechers Adds Malone, Abdul-Jabbar To Lineup

  • October 20, 2010

Shape-ups, those weird-looking sneakers introduced with a campaign starring NFL great Joe Montana, is expanding its starting lineup, and says new TV ads will feature NBA basketball legend Karl Malone, along with Kareem Abdul-Jabbar.

The Manhattan Beach, Calif.-based shoe marketer says the ads are part of its new "Comeback" campaign for Malone, who will appear in print ads, visuals and marketing materials through 2011.

 

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