Skechers Adds Malone, Abdul-Jabbar To Lineup
- October 20, 2010
Shape-ups, those weird-looking sneakers introduced with a campaign starring NFL great Joe Montana, is expanding its starting lineup, and says new TV ads will feature NBA basketball legend Karl Malone, along with Kareem Abdul-Jabbar.
The Manhattan Beach, Calif.-based shoe marketer says the ads are part of its new "Comeback" campaign for Malone, who will appear in print ads, visuals and marketing materials through 2011.
