"The bottom line is there's a lot of growth in North America to be had," says Melanie Healey, the 20-year P&G veteran and a native of Brazil who
heads P&G's North American market and previously ran its global feminine-products and health-care business. "Our whole organization is focused on how we get more P&G households to carry more P&G
products."
P&G has launched pgtryit.com, which contains product information as well as video reviews by consumers. It also will place a coupon booklet in Sunday newspapers with more than $113 in discounts at the end of the month and is stepping up its product bundling efforts.
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