• October 21, 2010

Burger King restaurants are now offering exclusive Stardoll premiums with purchases of BK Kids Meals.

The premiums, available at about 7,400 U.S. BK locations through Oct. 31, are toys based on the virtual paper doll activities popular among girls. The Stardoll virtual world/game site has nearly 80 million registered users worldwide, according to the company.

The toys allow girls to mix and match different fabrics to create different looks for six models, who are depicted in scenarios such as a fashion show runway and a party. Burger King is supporting the program with a marketing campaign spanning television advertising, in-restaurant merchandising, custom packaging and online promotions.

The promotion ran earlier this year in 10,000 BK restaurants in more than 30 countries.

BK is also currently featuring Prehistoric Pets toys as premium choices with kids' meals.