DG FastChannel, a major provider of content management and distribution solutions for advertising, entertainment and broadcast industries, has rebranded itself as DG. The company's name change
further extends DG's long-standing brand equity and reputation for technological innovation and leadership throughout the industries it serves. The new corporate identity is supported by a site
redesign at www.DGit.com and the company's first major ad campaign.
DG's rebranding extends to all current subsidiaries and products, including Unicast, which develops custom rich solutions
for publishers; Springbox, an interactive marketing firm; Pathfire, the a distribution service for SD and HD syndicated programming; Match Point Media (Treehouse), which customizes and distributes
direct response advertising; and SourceEcreative, a global information and archival resource.
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