• October 26, 2010

In producing a variety of digital content, the price of production has become a issue. "The cost side of things is a challenge," says Kelly Day, executive vice president and general manager of digital media and commerce for Discovery Communications, in speaking at the OMMA Publish: Entertainment event. "The business of a digital presence is a lot more complicated."

She says when her team creates content there are a growing number of issues, including different versions of mobile apps and flash video versus HTML5. "The industry is a little behind in infrastructure," says Day, but calls it "a good business." Still, Michel Kripalani -- president of Oceanhouse Media, which produced the Dr. Seuss app "Dr. Seuss' ABC" -- says it's all relative. He says the content owner of the Seuss brand makes as much money selling a $4 app as they do selling a $15 book. --Wayne Friedman