Big Spaceship Lands Lucasfilm

Lucasfilm, the production company behind "Star Wars," has named Brooklyn's own Big Spaceship as its digital agency of record.

In a joint statement, the partners called the assignment "a multi-component digital ecosystem initiative for Lucas Online across web, social media and mobile."

Beyond that, neither Lucasfilm or Big Spaceship were willing to discuss the partnership this week.

Industrywide, Big Spaceship is regarded as a forward-thinking, risk-taking agency.

This fall, for instance, the independent shop released the latest version of its crowd-sourced creation, Most Awesomest Thing Ever, which randomly pits one thing against another -- "Chrome vs Gladiators," "Jay-Z vs the Horsehead Nebula" -- ad infinitum.

Devised in-house, the site originally served no other purpose than to measure "awesomeness" -- and to garner press attention. Time, Huffington Post, and Thrillist were just a few of the media outlets to take the bait. (The site now carries banner advertising.)

Michael Lebowitz, founder of Big Spaceship, is known to have close ties with crowd-sourcing agency Victors & Spoils. Launched just last year, The Boulder, Colo.-based agency has already built a name for itself as a pioneer in crowd-sourcing principles, which encourage clients to cast a wide net when looking for creative ideas.

Presently a 50-person shop, other Big Spaceship clients include General Electric, Wrigley, Microsoft and Google.

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