• by Tanya Gazdik , November 2, 2010

Chase has developed a new brand partnership with DreamWorks surrounding its newest animation movie, "Megamind."

Chase is offering its Chase Freedom (cash-back card) cardmembers exclusive access to screenings of the film, including the Hollywood premiere, before its Nov. 5 official release. Chase is now offering two-for-one tickets on the microsite: http://pages.yourchasefreedom.com/megamind/.

Chase Freedom also rolled out its first-ever movie-themed execution inspired by the signature blue of its corporate insignia that integrates the creative elements from "Megamind." The two TV spots also can be seen on Chase's Facebook page.

For the "Megamind" promotion, Chase provided more than 7,500 cardmembers with a sneak peek of the movie at 30 pre-screenings nationwide. The company allowed visitors to the microsite to bid on 50 spots at the movie's Hollywood premiere, where they had the full VIP experience among the stars. Cardmembers could also bid a private screening of "Megamind" at his/her local IMAX theatre, to which he/ she can invite all his/her family and friends.

This is the latest in a string of new partnerships for Chase, according to the New York-based financial services company.

"Over the past year, we have enhanced our card rewards program to let customers redeem points for a variety of unique customer experiences," says Chase spokesperson Laura Rossi. "Our 'Megamind' promotion was a perfect case study of how we've developed experiences that resonate with our customers. We had an overwhelming response -- tickets sold out within days of becoming available."

Other cardmember exclusive-access events nationwide this year include: VIP experiences at popular music festivals (Bonnaroo, Outside Lands, and Life is good); invitations to beach parties in Los Angeles, Chicago, Coney Island, Hollywood, Fla., and Ocean City, Md.; and the "red carpet" treatment at exclusive screenings of "Toy Story 3."

Other brand tie-ins to the movie include a global McDonald's Happy Meal program in nearly all of its 117 markets worldwide that features custom-created animated television commercials along with restaurant and digital activities. During the entire month of November, Starwood Hotels & Resorts is promoting its family getaway packages featuring "Megamind" at North America Starwood Resorts.