• by Gavin O'Malley  @mp_gavin, November 2, 2010

Say goodbye to Tribune Interactive. As part of a broader restructuring, Tribune Company -- owner of The Los Angeles Times and the Chicago Tribune, among other publications -- is renaming the unit Tribune Digital. In turn, all functions related to revenue will now be led by Don Meek, who was named EVP and chief revenue officer for all of Tribune's interactive and publishing divisions in May.

Meek will report to Tony Hunter, head of the Chicago Tribune Media Group, according to a memo released Tuesday by the company's Executive Council, which includes Hunter, Los Angeles Times Media Group publisher Eddy Hartenstein, Tribune Co. Chief Investment Officer Nils Larsen and Chief Restructuring Officer Don Liebentritt.

"Tribune Interactive is evolving in recognition of the importance of digital and mobile revenue to Tribune Company's future," read the memo, which was first republished on Tuesday by Romenesko.

Doug Thomas will continue as EVP/GM of Tribune365, and report directly to the Executive Council, with Eddy Hartenstein as his main point of contact.

Reporting to Meek, Eddie Tyner will now lead the company's Marketplaces (Classifieds) strategy and incorporate ForSaleByOwner into his organization. Tyner will be expected to collaborate with the business units to refine the company's strategic direction.

Meanwhile, Julie Anderson and her content team will report to Gerry Kern. According to the company memo, "Julie and Gerry will define the most effective way to ensure collaboration and coordination in the delivery of content to our business units."

Also, Stephen Waldon and the Healthkey content team will report to Tami Dennis, VP/Health Content at the Los Angeles Times.

The Research and Business Intelligence functions will be divided between Kathleen O'Hara's marketing team at the Chicago Tribune and Bill Nagel's business services team at the Los Angeles Times.

TRG -- The Results Group -- led by Ellen Glassberg will become part of Bob Fleck's organization at Chicago Tribune and continue to work with all the business units across Tribune Company.

Faced with a dire advertising marketplace, Tribune Co.'s various media properties have undergone dramatic shifts in recent years.

Randy Michaels resigned as chief executive late last month. At the end of April, meanwhile, Ed Wilson, chief revenue and sales officer of Tribune Co. since 2009, and president of Tribune Broadcasting since 2008, said he was stepping down from both positions, effective immediately.

Tribune Co. has also been exploring various new media initiatives to keep its edge amid changing consumer habits and media trends.

Most recently, in March, the company announced a $6 million investment in Perfect Market -- a startup that helps publishers monetize their content throughout the so-called "long-tail."

Tribune Co. said it began using Perfect Market's services across various Web properties since last year.

Meek is still responsible for developing and implementing sales strategies for the media company's interactive and publishing divisions, including cross-media sales.

He is also leading Tribune's sales management efforts, as well as implementing key initiatives companywide that focus on improving the company's revenue management and marketing capabilities.