• by Mark Walsh  @markfwal, November 3, 2010

Facebook Wednesday announced the launch of its mobile platform with the aim of allowing developers to build social elements into apps across different mobile platforms and devices. The effort involves launching new APIs so app developers can get access to information like a user's location whether on iPhone, Android, RIM etc. The mobile push has three main initiatives:

Single sign-on — quick log-in without any typing from mobile apps on devices

Location APIs —  building Facebook location services into any mobile app

Deals platform — location-based platform for local stores to offer deals to people nearby, with 22 initial retail partners including The Gap, The North Face, Palms and the Golden State Warriors. Read more here.