Around the Net

Taking A Bite Of Apple's Marketing Strategies

Nathan Hangen tells us seven lessons marketers can learn from Apple's marketing strategies -- learnings that resides in the company's product, design standards and ideology. The points start with "ignore your critics" and end with "become 'the name." After all, "you don't buy MP3 players, you buy an iPod," he writes.

Read the whole story at KISSmetrics »

Next story loading loading..