• November 4, 2010

Millennium Communications is developing digital and cross-platform campaigns for New World Pasta to introduce a new brand and boost an existing line. A multifaceted campaign to kick off Quick Cook pasta, a new sub-brand, is using print, out-of-home, digital and pay-per-click. Under the tag "3 Minutes to Dinner," the ads show an egg timer filled with rotini pasta to visually communicate the benefits of the new fast-cooking pasta. The visual is carried through to an animated Web banner. The visual and tagline also dominate out-of-home ads, such as bulletins, bus shelter and transit posters. Quick Cook pasta is available nationally under the Ronzoni, San Giorgio, Creamette, Skinner and American Beauty brands. The second campaign is a digital effort to support Ronzoni Healthy Harvest, which is made from whole grains and promotes heart health.