• November 9, 2010

General Motors has named Eric Peterson VP, diversity.  Peterson will also continue as director, industry dealer affairs, where he manages relationships with GM's National Dealer Council, Minority Dealer Advisory Council, and Women's Dealer Advisory Council, as well as with the National Automobile Dealers Association.

Peterson, in the new job, will report to Mark Reuss, president, GM North America, and Mary Barra, VP, global human resources. And as director, industry dealer affairs, Peterson will continue to report to Jim Bunnell, general manager, dealer network and sales support. Previously, Peterson served as regional sales and marketing manager in GM's South Central Region. Peterson also led GM's dealer development organization, which spearheaded efforts to appoint more minorities and women as dealer operators in GM's retail dealer network.