David Harry compares each chapter in Sun Tzu's "The Art of War" to SEO optimization. For example, in the first chapter Sun Tzu wrote "The art of war is of vital importance to the state." Harry
explains that SEOs must understand how to fight in the search engine results pages before realizing success. So, prior to the launch of the campaign, SEOs must prepare teams, resources, and research
to set things in motion.
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