A new study by The Nielsen Company and commissioned by the Cable & Telecommunications Association for Marketing says that 84% of watchers who have Internet-connected TV sets or other devices are still watching a heavy dose of network TV shows the old-fashioned way.
More importantly to broadcast and cable networks: these watchers are not "cord-cutters" -- those consumers looking to abandon cable system operator monthly programming packages. Of those surveyed, 92% have regular cable systems video packages. The study says 3% plan to transition from their cable subscription models.
CTAM president and CEO Char Beales stated: "We've learned that new technologies are providing additional opportunities for viewers to access TV shows and movies, at their convenience. But it's supplementing viewing of regularly scheduled TV, not replacing it."
During the summer the study surveyed men and women 18-49 who watched at least five hours of TV per week and included a mix of cable, satellite, telco and former pay TV subscribers. All respondents had high-speed Internet connections, and at least once in the past month, watched full-length TV shows or movies from the Internet on the TV set.