Toyota 'Hearts' Radio

  • November 15, 2010

Toyota's trying something new with radio. The Torrance, Calif.-based automaker has signed with Clear Channel Radio's iheartradio to channel content to Toyota vehicles beginning next year. This is the first partnership Toyota is announcing for mobile application integration.

"Personalization is important to our customers.  Delivering iheartradio in the vehicle will allow our owners to customize their drive-time experience", said Jon Bucci, vice president advanced technology, Toyota Motor Sales, in a statement.

The iheartradio platform lets listeners choose among hundreds of stations via mobile device linked by Bluetooth to in-vehicle audio.


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