• The New York Times, Monday, November 15, 2010 2:52 PM

Call them threats to traditional publishers or the industry's greatest hope, e-readers and the apps that inhabit them are on the rise. The New York Times takes a closer look at a maker of one such app, Pulse News Reader, which lets users build a personal newsfeed with newspapers, magazines and blogs of their choice. "Spirits are high here because the app has been one of the top-selling news iPhone and iPad apps since its debut in May," The Times writes of Pulse's Palo Alto headquarters.

What's more, the app's initial success "suggests that the people behind Pulse may have begun to answer a question that nags publishers everywhere -- how to deliver news and make money in a post-print world." In order to attract more users -- along with paid partnerships with publishers and advertisers -- Pulse on Monday announced that it's dropping it subscription cost of $1 to $4 for now. The company also announced that it has raised $800,000 in venture capital.

Read the whole story at The New York Times »