Premium Network announced the launch of its Point-of-Purchase (POP) Display program, in which the company will attempt to link in-store displays to online ads. Through POP, online consumers will be
informed about in-store promotions and sweepstakes at brick-and-mortar retailers. Coupons picked up from the retailer would then be tied into an online component - for example, matching a coupon to an
object online in order to win a prize.
