Study: People Feel Slightly Better About Banks

  • November 17, 2010
Consumers negative perceptions about banks and credit card companies seem to be easing, according to a recent study by Market Strategies International.

Results of the "Consumer Financial Outlook" study by the Livonia, Mich.-based company show that after consumers' negative perceptions about credit card companies hit an all-time high of 74% in Q1 2010, they since have eased to only 69% negative in Q3 - an improvement of five percentage points (or a 6.7% improvement).

Similarly, consumers' negative perceptions about banks, which was at its highest at 50% in Q1 2010, has improved with 45% now holding negative perceptions - an improvement of five percentage points (or a 10% improvement). The study was conducted Sept. 23-29.--Tanya Irwin



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