• by April 10, 2003

Dow Jones & Company's Consumer Electronic Publishing unit, publisher of The Wall Street Journal Online, announced yesterday that it will soon launch the Media & Marketing Edition of the Online Journal targeted to professionals in advertising, marketing, public relations, media and entertainment.

The new edition, which will be introduced in mid-May, will be published daily with intraday updates and will combine the most timely media and marketing industry news with the Journal's broader business, national and world news coverage.

"The Online Journal's Media & Marketing Edition will provide the Journal's deep, authoritative coverage of advertising, marketing, media and entertainment, conveniently located in one place and updated 24/7," said Todd Larsen, president of Dow Jones Consumer Electronic Publishing. "The edition will provide media and marketing professionals with the analysis, perspective and insight for which the Journal is known."

The new online edition will draw on the full news reporting resources of Dow Jones, including The Wall Street Journal and Dow Jones Newswires. The edition also will include features available only to subscribers of the Online Journal, including a column on the business of television, written by veteran Wall Street Journal media reporter Joe Flint, and an analysis, published every weekday, of the numbers and rankings that shape the media and marketing business.

Subscribers to the Media & Marketing Edition also will get the full contents of the Wall Street Journal Online. The edition will be priced the same as an Online Journal subscription: $79 per year or $39 per year for print Journal or Barron's subscribers. Existing Wall Street Journal Online subscribers automatically will get access to the new edition when it launches. The edition will take full advantage of Dow Jones' global resources. Subscribers will be able to select the edition as their front page to the Online Journal when they access the site. In addition to news and commentary, the edition will provide access to other high-value information, such as in-depth data and profiles on companies in the media and marketing industries.

The Media & Marketing Edition is part of Dow Jones' strategy to leverage its deep content resources to provide tailored content to targeted audiences, driving more revenue from new segments. Last summer, the company launched the Health Industry Edition of the Online Journal (http://wallstreetjournal.com/health), targeted to individuals in the health and medical professions. The Health Industry Edition has been highly successful in winning new subscribers.