AstraZeneca will launch its first-ever media campaign for cholesterol drug Crestor next week. For "Crestor Awareness Week," the company has tapped Avenue A/NYC for so-called takeovers of USAToday.com
and Weather.com, as well as ads on NYTimes.com and other sites. Crestor received FDA approval earlier this month, and its sales are eventually expected to exceed $3 billion per year. Avenue A/NYC and
corporate sibling i-FRONTIER are the online media planning and buying agencies of record for AstraZeneca in the United States.
