AstraZeneca Launches Cholesterol Drug Online

  • August 29, 2003
AstraZeneca will launch its first-ever media campaign for cholesterol drug Crestor next week. For "Crestor Awareness Week," the company has tapped Avenue A/NYC for so-called takeovers of and, as well as ads on and other sites. Crestor received FDA approval earlier this month, and its sales are eventually expected to exceed $3 billion per year. Avenue A/NYC and corporate sibling i-FRONTIER are the online media planning and buying agencies of record for AstraZeneca in the United States.
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