ConAgra, Mars Launch Peter Pan/M&M Campaign

  • November 23, 2010
ConAgra Foods' Peter Pan peanut butter and Mars Chocolate N.A.'s M&M's are partnering to promote three holiday recipes featuring products from their respective brands.

The campaign, running now through December, centers on three new recipes (Holly Jolly Peanut Butter Cookies, Jingle Bells Balls and Holiday Magic Peanut Clusters) promoted through Facebook, five million on-pack-lid stickers on Peter Pan products, national print advertising and point-of-purchase displays.

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