Zag To Be Bank of America's Online Auto Platform

  • November 24, 2010
TrueCar -- Inc.'s B-to-B division, Zag, an online and mobile car buying platform for lenders, banks and other member-based institutions -- has inked a deal with Bank of America to power their new online Car Buying Center.

The Car Buying Center is accessible via microsite at by customers and employees. The site enables customers to research new and used vehicles, get product and safety information, pictures, videos and receive competitive upfront price quotes from certified dealers in their local area. Consumers do not have to provide their contact information to dealers in order to receive a price quote.


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