When passengers sail with Allure, they will see "Megamind" in
3D -- in the first movie theater of its kind on a ship -- and "How to Train Your Dragon on Ice," among other DreamWorks productions. DreamWorks CEO Jeffrey Katzenberg said the brands plan to expand
the "DreamWorks experience" to other Royal Caribbean ships.
Starbucks is also touting its partnership with Royal Caribbean. After posing questions on MyStarbucksIdea.com, the coffee chain decided to give consumers what they wanted.